New Panama International Marketing Campaign

The Panama Tourism Authority has released new videos to promote Panama on a international level. The campaign includes a series of clips to be shown mainly around the United States, Canada, and Spain.

 

According to the ATP, “The concept of the videos is to demonstrate that Panama is for people who are looking for experiences.." insdead of showing Panama City and its skyscrapers like so many of the past videos. This campaign highlight unique getaways you can only have in Panama. You will see Carribean towns, pristine beaches, waterfalls, rainforest hikes, sloths & other animals, festivals, and local people are shown to highlight this is not a “tourist” destination, but a country that you can experience and discover.